FOR IMMEDIATE RELEASE
July 30, 2008
Contact: Jason W. Prokowiew
GLOBAL MARKET FOR PORTABLE BATTERY POWERED PRODUCTS WORTH $461.5 BILLION BY 2013
Wellesley, Mass—According to a new technical market research report, PORTABLE BATTERY-POWERED PRODUCTS: GLOBAL MARKETS (FCB023D) from BCC Research, the global market for portable battery-powered products was worth $425.3 billion in 2007. This is expected to increase to $443.2 billion in 2008 and $461.5 billion by the end of 2013, a compound annual growth rate (CAGR) of 0.8%.
The market is broken down into applications for communication, entertainment, computer, navigation, camera, timepiece, tools, lighting, toy and novelty, medical, scientific and military. Of these, communication products have the largest share of the market. Valued at $127.6 billion in 2007 and an estimated $135.2 billion in 2008, this segment is expected to decline to $120.0 billion in 2013, a CAGR of –2.3%. This decline is due to a convergence of function seen in PDAs and smartphones that causes individual markets to shrink as new converged markets grow.
Computer products, the second largest segment, was worth $98.0 billion in 2007. It is expected to reach $103.0 billion in 2008 and $118.7 billion in 2013, for a CAGR of 2.8%. Medical products also represent a significant share of the market, generating $66.1 billion in 2007 and an estimated $68.6 billion in 2008. This should increase to $94.0 billion in 2013, for a CAGR of 6.5%.
The fastest growing segment is expected to be military products. This segment was worth $1.3 billion in 2007 and is expected to increase to $1.8 billion in 2008 and $3.2 billion in 2013, a CAGR of 12.0%.
The key technology that enables these portable products is the $72 billion worth of batteries used to provide power. Although advanced high-energy battery systems, like lithium-ion and nickel-metal-hydride, have gained the most attention, primary alkaline batteries are still widely used. Battery chargers remain a smaller market. In 2007, 2.1 billion internal and external battery chargers worth $43 billion were used with portable battery-powered products.