A new produce-tracking technology out of Redwood City has the potential to prevent millions of dollars in losses during food-safety scares. The U.S. market for tracing and authentication was $34.2 billion in 2006, according to BCC Research. Growing consumer demand for information will drive the market to $43 billion by 2012, according to an August 2007 report by the Massachusetts-based research group.¹

¹San Jose Business Journal – by Emma Ritch

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